The Open Road first came about as a concept many years ago when the twins and their mother wanted to give back to the community and thought of creating a children’s clothing line that would benefit the artisan tailors in India who made them. It was a choice of an ethical fashion line that would provide women in Indian households a means of supporting themselves despite living in poverty. It was an idea of empowerment and hope.
More than a decade later, one of the sisters decided to act upon the idea; and on a chance trip to India met a friend who had started a children’s boutique where women from impoverished backgrounds worked on smocking and were recompensed. The idea had become a reality. The first store opened in a tiny little rural town in the heartland of America.
From there, the other sister took over and it has now become an online clothing store, opening up the possibilities to a wider audience.
With a humanitarian mission in mind, the ethical fashion from The Open Road uses this transparent supply chain, supporting families in India.
The Open Road is also committed to supporting communities at home and abroad. It does so through supporting local businesses in the USA.
We hope you will relish visiting the online marketplace that sells one-of-a-kind pieces; handmade with love from India that supports homemakers in impoverished communities move towards a brighter future for their children.
Please join us in this venture, to shape and better our world together.
Learn more about the dresses here.
Learn more about us here.
Discover our world here.
Learn more about our social impact here.